Company collateral is like a silent 'ambassador'. If a business representative isn't there in person, it's the brochures, websites and other collateral that do the talking. Businesses should therefore ask themselves if their marketing tools are good diplomats.

Well-written business collateral can greatly improve customer perceptions, brand image and sales. A good writer can enliven any piece, adding much-needed sparkle and unearthing hidden gems in the process. (And if customers are turned on by a brochure, imagine their reactions to the real thing...).

I'm a trained journalist and have 10 years' experience writing for consumer and B2B audiences. I create content from scratch or edit an existing piece of text. Typical projects I will work with you on include:

• brochures  • corporate literature  • presentations  • marketing communications  • manuals

• case studies  • annual reports  • direct mail  • leaflets  • interviews