A good web writer understands the constraints of writing for the web. I have studied heuristics - the 'science' of how people behave online - and can provide businesses with valuable insights as to what makes people visit, stay, and return to a website... or not.

Knowledge of this kind strengthens online content, making it more compelling and audience-focussed. The result is increased web traffic, better business exposure and improved sales.

I have been writing web copy for over six years. In that time I have developed and maintained content for large, complex websites for clients including Patek Philippe, Jean Patou and Serono.

Content on a website is often an oversight, when it should be the most important element to consider. I offer online insight, creating copy that has real worth.